Nguyễn Thanh Quỳnh Anh 

My Work Scope

Social Media Content & Design

• Develop quarterly content plans (3 months) for Facebook, Instagram, Tiktok and Pinterest

• Write post copy and design platform-optimized visuals based on standard post dimensions

• Record and edit short-form videos using CapCut for TikTok to boost organic reach

• Create Reels and Stories for Facebook and Instagram to maximize engagement

• Schedule and publish posts according to the content calendar

• Run post engagement ads to increase reach and brand awareness

• Track performance metrics and adjust content strategies based on user behavior

• Source and repurpose UGC (user-generated content) and collaborate with micro-influencers to create relatable and engaging social content

• Use ChatGPT to refine grammar and wording when needed, without relying entirely on AI-generated content

-> See reference

Website

• Design and build websites using WordPress, ensuring responsive and user-friendly layouts 

• Create and design high-converting landing pages for marketing campaigns 

• Write SEO-optimized blog content to improve organic traffic and keyword rankings 

• Upload and manage product listings with on-page SEO for each item 

• Set up and manage Google Shopping feed and product syncing 

• Maintain website performance and troubleshoot technical issues when needed 

• Conduct keyword research and optimize website structure for better search visibility 

• Track and analyze web traffic using Google Analytics / Search Console 

• Implement basic schema markup for product and article rich results 

• Set up WooCommerce for e-commerce functionality 

-> See reference

Email Marketing

• Send marketing emails twice a month to the customer mailing list

• Design email content using Mailchimp, with basic HTML knowledge to adjust layout and formatting

• Track email open rates, click-through rates, and customer engagement

• Transfer customer data from the website to the CRM system for segmentation and management

• Plan email content based on the marketing schedule and campaign objectives

• Optimize subject lines, CTAs, and layout based on insights from previous campaign performance

-> See reference

Event

• Assist in planning and preparing the company’s booth for trade shows and marketing events

• Support booth setup, product display, direct sales, and customer consultation on-site

• Design and produce printed materials such as posters, banners, brochures, and standees

• Actively connect with nearby booths to explore cross-promotional opportunities

• Propose bundled deals or collaborative promotions with complementary vendors to increase reach and conversion

• Capture event photos and videos for post-event social media content

• Collect customer feedback at the booth to improve future product presentation and event strategy

-> See reference

Get in touch at nquynhanh1107@gmail.com